How to Grow Your Small Business on Social Media in 2020
If you’re like many small businesses, you’re probably struggling with your digital marketing. It can be challenging to consistently post on social media. However, by applying the following tips from Steve Hubbard founder of Dify Social your small business will experience massive growth.
Why Does Small Business Need to be on Social Media?
Social media is an important tool to promote your business and brand. In 2020, if your business isn’t online, then you don’t exist. The COVID pandemic with its lockdowns and isolation has shown the importance of being on social media. But it’s easy to get carried away with posting and forget why your business is on social media. As a small business you must use social media strategically to get the results you need.
Have a Social Media Strategy in Place
Before you even get on social media to grow your small business, you need to have a strategy in place. This is your ‘Why’. You must clearly establish your objectives and expectations. That way you have a roadmap and can measure your progress and results better. Less than 50% of businesses have a social media profile and just 13% of small businesses have a strategy.
Six Must-Have Social Media Platforms For Small Business
The following six platforms are must-haves for a small business: LinkedIn, Facebook, Instagram, Twitter, Google My Business, and YouTube. All of them are constantly evolving and changing so as a business you need to stay aware of such changes and adapt accordingly.
Claim Your Real Estate on Social Media Platforms
Naturally, some of these social media platforms will be more relevant to you than others. But by being across all six you can claim your real estate. Even if you don’t use them as much, you can brand and own them. See it as an asset that adds value to your business. By not having these six platforms, you make your business a little less valuable.
Managing Social Media as a Small Business
It can seem overwhelming the idea of managing six social media platforms. After all, as a small business you have lots to do already. But isn’t hard at all with a schedule in place and a tool like Hootsuite that makes that schedule happen. Hootsuite takes the hassle out of managing your social media. It does it for you. There is a free trial that gives you access to three social media platforms.
Create Content For Social Media
Small businesses should create content for their website first and distribute it around the different social media platforms. This is repurposing which is a fantastic strategy to spread out your content across different platforms. It further reinforces your message and brand. As a business you must consistently create content to stay active. If you’re not active your audience thinks you are out of business. Consistent content creation helps build and establish trust, awareness, brand awareness, and overall business growth.
By implementing the above good practices you’ll be way on your way to growing your small business on social media in 2020 and beyond….
For more help with your small business video content contact Yana Martens.