How to Promote Your Event Online
Events are a great way to grow your business and with more events going online it’s getting crowded. So, you need to know how to do it right. That’s where a strategy comes in. To help you with it, I want to share with you a framework by Anna Osherov, an Australian based Eventologist who I interviewed for my Livestream.
Six-Step Formula for Promoting Online Events
Osherov’s proven six-step framework is ideal for promoting your event online. It will help grow your brand and business. Its six steps must be followed in the following order to get the best results.
Clarity
This is knowing the purpose of your event. The first question you should ask yourself is “What is the purpose of this event for my business?” Is it for brand awareness, creating new content, getting new clients, etc. Also, ask yourself ‘’Where does this event fit in my overall marketing/business strategy?” You must have 100% clarity for wanting to run an event.
Plan it
This covers both the logistics and marketing. You need to give yourself plenty of time. This way you won’t be stressed and panicking about having to do everything at the last minute. Start planning weeks in advance sometimes even earlier depending on your event. Have a diary and a checklist in place to help with your planning.
Promote
This is all about spreading the news about your online event. Give yourself at least six weeks and promote across different channels: SMS, Eventbrite, meetup group, social media platforms, email, etc. Consider even traditional forms of marketing like flyers and brochures to announce your event. You may also want to consider outsourcing for this step.
Shine
This is where you make your mark by not just knowing your content inside out but also delivering it well. Often great content is ruined by a poor performance. This leaves your participants with a bad impression. So, practice beforehand, familiarise yourself with all equipment and other protocols and test everything before-hand.
Follow Up
This is where so much business is lost as many businesses fail to follow up with both their customers and prospects. It’s like the tradesman that shows up at your house and promises to send you a quote but never does. Don’t let this be you!
Review and Improve
This is a golden nugget as without it you can’t expect to get better and make progress. Review and improve will allow you to see where you went wrong and where you could do better. Often all it takes is some fine tweaking and even asking people you trust for feedback.
Event Emotional Journey
Every event you do no matter how experienced you become, will come with an ‘event emotional journey’. Put simply it’s the highs and lows of a rollercoaster journey. But through implementing the above framework you mitigate the risk by making fewer mistakes.
So, by following this framework promoting your online event will feel easier! For additional help with your video marketing content contact Yana Martens.