What to Post on LinkedIn to Attract Your Ideal Clients!
LinkedIn increasingly plays a crucial role in growing your business and staying connected with your clients and the professional community. In order to get your ideal clients, start applying the following highly actionable tips shared by Andrew Marmont of Conqurve on my Livestream.
Step 1 – Start with Your LinkedIn Profile
Before you start posting you must get your LinkedIn profile right. Your personal profile must be aligned with how you want to be seen as this is what draws your clients. You should have a ‘client-centric profile’ which is composed of:
- A compelling headline (shows who you serve and what your mission is)
- A completed about section (who you help, how you help, your why)
- Include featured media (articles, PowerPoint presentations etc)
- Have a compelling call to action
Step 2 – Create a Personalised Messaging System on LinkedIn
This is a five-step process, and every business should have one in place that is relevant for them and their target audience.
This is identifying who you want to connect to. Start with just one person in the beginning and then expand and even compile into a list.
This is wanting people to accept your connection request. In order to increase your chances, create a personalised connection request (don’t use a generic template). Remember it’s all about the human to human interaction. Make it about them, not you. Often so much opportunity is lost because of not being able to connect on a personal level.
This is starting a dialogue, just like with face-to-face networking, it’s all about getting to know them. Use compliments – keep it professional of course and make it work-related. For instance, pay a compliment on a video they did or a project they worked on.
4. Create Value
This is creating personalised value, not general value, where the goal is to show that you understand their industry inside out. Never use a scattergun approach, always study the person and their industry, and cater to them. Talk about their industry and the challenges being faced.
This is the conversion stage and one in which you would have your own approach. The goal of it of course is conversion and long-term business.
Step 3 – Grow your LinkedIn Authority with Consistent Content
Consistency is what gets you results in life and it’s no different from LinkedIn. You must show up for your audience. Create content consistently that genuinely adds value to them. The problem with most LinkedIn users is that they create content that is about them, not about their audience. Implement the following three most popular LinkedIn posts for your content creation and start experiencing results with getting your clients.
The Thought Leadership Post
Start with what you know. In the time you have been in your industry even if it hasn’t been long you have gained knowledge. Put it to good use by sharing it. Discuss trends, insights, predictions etc including your own take on particular issues relevant to your audience.
The Lessons Learned Post
This is essentially showing your human side and sharing your mistakes and what you’ve learned. Its personal storytelling that can strike a chord with your audience. After all we can all relate in some way. You got to be willing to be vulnerable to do these posts.
The FAQ Post
Remember LinkedIn users including your ideal clients have questions so aim to answer them. To do this start taking note of certain questions being asked both in your professional community and by prospective clients. Provide answers through mediums like videos, infographics, articles etc.
Start implementing the above tips to your LinkedIn and start seeing more of your ideal clients come to you. Make sure to consider video as part of your overall LinkedIn content strategy. Get in touch with Yana Martens.